On the track 'Don't Stop the Party,' he chest-thumps, 'Kill you with my lyricals/Call me verbal criminal.' It's a silly boast for an artist who clearly focuses on beats over rhymes, and is probably better off for it.' Kevin O'Donnell of Spin described the album as 'one of the year's wildest sonic stews' and concluded 'Pop's reigning peddlers of dumb fun are actually starting to sound stylishly avant-garde on their sixth album.' The Guardian 's Caroline Sullivan gave the album 3 out of 5 stars calling it 'upscale hip-pop' and said that 'the Black Eyed Peas have created an album similar to 2009's enormously successful The END, but with more Auto-Tune and less input from the wonderful Fergie.' Rolling Stone reviewer Jon Dolan viewed that the album 'largely picks up where The E.N.D. Monica Herrera wrote for Billboard that 'the music is expertly produced, but problems arise when Will.i.am claims the same of his wordplay.
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'Whenever' also serves as the fourth single from the album in France, and is used to promote the album in TV spots.The first was featured in the 2010 film Knight and Day and charted at number 80 on the Canadian Hot 100 and the second at number 16 on the French Singles Chart. 'Love You Long Time' had charted, at the first week after the album's release, at number 36 on the UK Dance Chart.
The song charted at number 99 at the Canadian Hot 100.
A music video for the song was released on iTunes the next day, along with the single. 'Don't Stop the Party' was announced as the third single from The Beginning by will.i.am on May 9, 2011.The song topped the charts in many countries. It was shot over a three-day period in Tokyo just one week before the 2011 Tōhoku earthquake and tsunami. The music video for 'Just Can't Get Enough' was directed by Ben Mor. It was announced on Januvia Twitter and their official site that it would become a single. 'Just Can't Get Enough' was released as the album's second single when it impacted US mainstream on February 8, 2011.The song topped the charts in more than 15 countries. The music video for 'The Time (Dirty Bit)' was released on Novemand was directed by Rich Lee, who had previously directed the video for 'Rock That Body' and 'Imma Be'. It officially debuted on United States radio on November 16, 2010. 'The Time (Dirty Bit)' was released as the lead single from The Beginning on November 5, 2010.
A tour called 'The Beginning Massive Stadium Tour' began in June 2011 in France and ended in November 2011 with a total of 20 shows.